Design Thinking – Innovation through Empathy

The McDonald’s service system, Apple products, and Google culture have this in common – their design began with a strong understanding of what people need, through Empathy. In this webinar, you will get a glimpse into Design Thinking (DT) as we introduce one if its core principles – Empathy. You will also see how Empathy can be utilised at work by experiencing a DT tool – User Journey Mapping, and learn how to turn gaps or assumptions into areas of intentional exploration.

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